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Bold transformation, made everyday

Align teams. Boost adoption. Change at the speed the world demands.

70%

70% of change projects fail.
Ours don't.

Not because we plan, or manage change better, but because we get people's buy-in. We use psychology, innovation, and marketing techniques within our change management service to make change real, understood and lived. We craft clear, honest visions rooted in what people actually care about. Then we turn resistance into momentum and ideas into action through communication, engagement and campaigns. And we don’t stop at launch. We build capability through upskilling, shared learning and teaching, so change takes root, evolves, and inspires the everyday.

Services

1

Align

Alignment equates success. Meaningful change starts by establishing a clear, compelling case for change.
We shape honest, meaningful visions, strategies and plans using psychology and marketing methodology to root change in real needs and motivations. No fluff. No confusion. Just usefulness and shared direction. We align leaders and stakeholders around a common goal, so everyone knows what they’re doing, why it matters, and how to move. People don’t just need a vision. We provide a reason to believe in change and act on it.

2

Adopt

We don’t just deliver change. We achieve better, deeper, faster adoption of transformation.
Transformation lives or dies by end-user adoption. That’s why we start with psychological insight to understand what people need, what drives them, and what holds them back. Our change management delivers faster, deeper adoption. It’s human. Actionable. Ruthlessly efficient. No lifeless emails. No posters by the kettle. We design plans and campaigns that fit, built around real needs, easy to adopt and made to make work better. Our plans create action and creativity turns change into something people feel, not just follow.

3

Embed & Grow

Change takes hold when people are empowered to lead it.
We embed experts into your teams to boost capacity, transfer knowledge, and guide adoption. We build capability from within, so your people embrace new ways of working with confidence and speed. Learning is central to our approach. With dynamic training and AI-powered tools, we make sure people don’t just understand change, they own it. Our programmes drive momentum and spark cultures where change isn’t a disruption it’s how you lead.

What we do

Align & Adopt speeds up change and drives faster end-user adoption, not by re-inventing the wheel, but through smart, human, action-focused change management that sticks.
Transformation Business Case, Vision & Narrative Development
Change Strategy & Roadmapping
Leadership & Stakeholder Alignment (Workshops)
Employee Insight, Stakeholder, Persona & Behavioural Mapping
Change Communications Campaigns
Engagement & Activation Programmes
Change Champions & Internal Advocacy
Learning & Capability Building
Fractional Change Management Resource
Adoption Analytics & Retrospective Insight

Try our service for free, book a discovery call today.

The team

With 20+ years of behavioural, cultural and organisational change experience, the Align & Adopt team brings expertise shaped by work with some of the world’s biggest brands to make change deeper, faster, and built to last.

Lucy Thatcher

Managing Director
A twenty-year career developing communication and engagement programmes for clients, Lucy oversees project management and operations for Align & Adopt.

Dr Carolyn Mair

Cognitive Psychologist
Dr Carolyn Mair is a Cognitive Psychologist, Chartered Fellow of the British Psychological Society (BPS) and a leading change Consultant. She holds a PhD in Cognitive Neuroscience, an MSc in Research Methods, and a BSc in Applied Psychology and Computing.

Ian Thatcher

Senior Consultant
A strategist and creative communicator by trade, Ian has a talent for noticing new and unusual configurations in facts, evidence, or data to invent alternative courses of action and develop winning solutions.

James Powell

Senior Consultant
Former Head of Research for Nationwide and PA consulting analyst now works to inform clients on Transformation strategy and change roadmaps for Align & Adopt.

Jo Marsh

Senior Consultant
Jo has devised brand and communication strategy for some of the world’s greatest significant and cultural organisations.

Nikki Thompson

Programme Manager
A celebrated TV producer and event manager esteemed at turning creative ideas and plans into finished articles and tangible materials.

Work

Driving Digital Adoption: How AWE Capital Platform Achieved a 349% Increase in User Engagement

Pace enlisted the services if Align & Adopt, who conducted in-depth research with contractors and engineers to uncover barriers to adoption and identify compelling messaging strategies.

Superb at creative thinking and coming up with ideas. Extensive experience and knowledge, always managing to come up with different and exciting solutions or alternative approaches to problems, situations and requirements.

Jonathan Morris, Director
Kenwood Automotive

We generated three leads and one sale in the first new-business meeting we had after adopting your version of the pitch deck.

Tim Bull, Commercial Director
AC01

Thank you for revitalising our approach to communications and challenging us to think differently. We have adopted your style and energy to significant advantage, in fact, you have become synonymous with marketing the values and virtues of the Commercial Services offering.

James Cowley
Government of Jersey

Get in touch

Find out how Align & Adopt can help your business adopt faster change.

Align & Adopt

Robots & Humans Ltd
T/A Align & Adopt
167-169 Great Portland St
London W1W 5PF
+44 (0) 207 126 8212
© 2025 Robots and Humans Ltd T/A Align & Adopt. Registered in England and Wales with company number: 10076913
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